
Digital Marketing Specialist Role
2 weeks ago
We're seeking a skilled Digital Marketing Expert to drive business growth and improve customer engagement through effective digital marketing strategies.
Key Responsibilities:
- Develop and execute performance marketing campaigns to maximize ROI while optimizing marketing spends.
- Manage and allocate resources to drive business results and enhance customer interactions.
- Promote SEO and organic growth initiatives, including on-page, off-page, and technical SEO strategies.
- Collaborate with internal teams to design and implement targeted digital marketing campaigns for events.
- Leverage Salesforce CRM and Marketing Cloud to automate and track campaigns for improved outcomes.
- Analyze campaign data to measure effectiveness and generate actionable insights.
- Cross-functionally collaborate with content, design, and technical teams to deliver integrated marketing campaigns.
Requirements:
- Proven expertise in managing paid campaigns across multiple digital platforms.
- Strong knowledge of campaign types, conversion actions, account hierarchies, and tracking setups.
- Proficiency in Salesforce CRM and Marketing Cloud for campaign automation and reporting.
- Strong analytical and problem-solving skills with the ability to interpret data and optimize campaigns.
- Familiarity with HTML, CSS, JavaScript for technical coordination with developers.
- Hands-on experience with SEO tools (SEMRush, Ahrefs, Moz, Google Search Console).
- Proficiency in Google Analytics (GA4), Tag Manager, and reporting dashboards.
- Excellent communication, presentation, and cross-functional collaboration skills.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
About the Opportunity:
We offer a dynamic work environment, competitive compensation, and opportunities for growth and professional development.
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