Digital Presence Strategist

20 hours ago

Varanasi, Uttar Pradesh, India beBeeoptimization Full time US$ 1,00,000 - US$ 1,20,000

We are seeking a detail-oriented and technically skilled professional to join our team as a Digital Presence Strategist.

About the Role

This newly created role will serve as the go-to expert for maintaining and improving our custom WordPress website, driving conversions and shaping our digital presence.

Key Responsibilities
  • Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
  • Collaborate with marketing team members to publish and optimize new landing pages, blog content, and conversion assets.
  • Run regular site audits to identify UX issues, page speed problems, and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
  • Set up and manage integrations (e.g., Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console, or similar tools.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations.
Requirements
  • 3+ years experience managing WordPress sites with custom themes — not reliant on page builders.
  • Proficiency in HTML, CSS, and basic JavaScript (for small enhancements or troubleshooting).
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4, Tag Manager, Clarity and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
  • Meticulous attention to detail with a proactive, problem-solving mindset.

You'll play a critical role in shaping our digital presence and driving conversions. You'll own the website stack, work closely with design and content teams, and have real influence over how our brand shows up online.

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