Salesforce Marketing Cloud Developer Position
3 weeks ago
Job Title: Salesforce Marketing Cloud Developer
Job Summary:
We are seeking a highly skilled Salesforce Marketing Cloud Developer to join our team at Horizontal Digital. As a Salesforce Marketing Cloud Developer, you will be responsible for designing and implementing Marketing Journey capabilities that enable us to deliver superior experiences for our clients.
Key Responsibilities:
- Become a trusted advisor to our clients and facilitate ongoing communications and guiding efforts to manage and exceed client expectations.
- Translate business requirements into technical requirements, conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.
- Proactively assist with identifying efficiencies, improvements, or added functionality in each iteration of a product's life cycle.
- Apply software development best practices for optimization, change management, deployment, documentation, and collaboration.
- Perform all tasks within the budget and on time while meeting all necessary project requirements. Communicate regularly if budget and/or scope changes.
- Produce strategic solutions involving configuration, creation and refinement of complex data models, external integration, business process automation, and other custom functionality.
- Provide development support, from design through testing and deployment, often working with other members of the team.
- Work with client teams in supporting the live application and perform hand-off and knowledge transfer activities, positioning our clients for long term success.
Requirements:
- 3+ years of experience providing Salesforce Marketing Cloud (SFMC) Development, including developing email campaigns and maintaining Marketing Applications.
- Creating and customizing Marketing Cloud solutions using tools like Automation Studio, Journey Builder, Email Studio, Cloud Pages, and others to meet client requirements.
- Integrating Marketing Cloud with other systems and platforms (such as CRM systems like Salesforce Sales Cloud) to ensure seamless data flow and synchronization.
- Experience developing HTML email templates, SFMC templates & components, landing pages, scripting, and interacting with the SFMC API using REST and SOAP methods.
- Designing and implementing automated marketing campaigns, workflows, and customer journeys using Automation Studio and Journey Builder.
- Strong developer skills using AmpScript, HTML/CSS, SSJS, JavaScript and SQL.
- Set up and configure Mobile Connect to create SMS/MMS campaigns, manage opt-ins/outs, and ensure compliance with regulations (e.g., TCPA).
- Develop and manage push notification campaigns using MobilePush within Marketing Cloud for targeted and personalized outreach.
- Desired certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, and Marketing cloud Developer.
- Cross-cloud competency as demonstrated by additional certifications or badges.
Team Expectations:
We work with our consultants to equip them with skills and experience to deliver the below expectation to clients.
- We set our clients up for success (proactive best practice leadership, clear expectations, assumptions validated).
- We know the business problem we are solving (validated before we build).
- We have agreement between client and team about what good looks like (written down).
- We build elegant, efficient solutions (find the right line between code and config, minimal technical debt).
- We test our work before deploying (always).
- We treat our client's environments with care and respect (measure twice / cut once).
- We ask for help when we need it (we are aware of our blind spots).
- We are transparent (communicate risk, issues, bad news in a timely and clear way).
- We help our clients become competent and confident owners of their solution (clean documentation, clear training).
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