Salesforce Marketing Cloud Developer

1 month ago

Jaipur, Rajasthan, India Horizontal Digital Full time

Job Title: Salesforce Marketing Cloud Developer

About the Role:

We are seeking a skilled Salesforce Marketing Cloud Developer to join our team at Horizontal Digital. As a Salesforce Marketing Cloud Developer, you will be responsible for designing and implementing Marketing Journey capabilities that enable us to deliver superior experiences for our clients.

Key Responsibilities:

  • Become a trusted advisor to our clients and facilitate ongoing communications and guiding efforts to manage and exceed client expectations.
  • Translate business requirements into technical requirements, conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.
  • Proactively assist with identifying efficiencies, improvements, or added functionality in each iteration of a product's life cycle.
  • Apply software development best practices for optimization, change management, deployment, documentation, and collaboration.
  • Perform all tasks within the budget and on time while meeting all necessary project requirements. Communicate regularly if budget and/or scope changes.
  • Produce strategic solutions involving configuration, creation and refinement of complex data models, external integration, business process automation, and other custom functionality.
  • Provide development support, from design through testing and deployment, often working with other members of the team.
  • Work with client teams in supporting the live application and perform hand-off and knowledge transfer activities, positioning our clients for long term success.

Requirements:

  • 3+ years of experience providing Salesforce Marketing Cloud (SFMC) Development, including developing email campaigns and maintaining Marketing Applications.
  • Creating and customizing Marketing Cloud solutions using tools like Automation Studio, Journey Builder, Email Studio, Cloud Pages, and others to meet client requirements.
  • Integrating Marketing Cloud with other systems and platforms (such as CRM systems like Salesforce Sales Cloud) to ensure seamless data flow and synchronization.
  • Experience developing HTML email templates, SFMC templates & components, landing pages, scripting, and interacting with the SFMC API using REST and SOAP methods.
  • Designing and implementing automated marketing campaigns, workflows, and customer journeys using Automation Studio and Journey Builder.
  • Strong developer skills using AmpScript, HTML/CSS, SSJS, JavaScript and SQL.
  • Set up and configure Mobile Connect to create SMS/MMS campaigns, manage opt-ins/outs, and ensure compliance with regulations (e.g., TCPA).
  • Develop and manage push notification campaigns using MobilePush within Marketing Cloud for targeted and personalized outreach.
  • Desired certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, and Marketing cloud Developer.
  • Cross-cloud competency as demonstrated by additional certifications or badges.

What We Offer:

  • We work with our consultants to equip them with skills and experience to deliver the below expectation to clients.
  • We set our clients up for success (proactive best practice leadership, clear expectations, assumptions validated).
  • We know the business problem we are solving (validated before we build).
  • We have agreement between client and team about what good looks like (written down).
  • We build elegant, efficient solutions (find the right line between code and config, minimal technical debt).
  • We test our work before deploying (always).
  • We treat our client's environments with care and respect (measure twice / cut once).
  • We ask for help when we need it (we are aware of our blind spots).
  • We are transparent (communicate risk, issues, bad news in a timely and clear way).
  • We help our clients become competent and confident owners of their solution (clean documentation, clear training).

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