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Salesforce Marketing Cloud Developer

1 month ago

Jaipur, Rajasthan, India Horizontal Digital Full time
About Us

At Horizontal Digital, we're driven by a simple yet powerful belief: delivering exceptional customer experiences is the key to success. This guiding principle fuels our digital consultancy to push beyond conventional solutions and create intuitive, empathetic experiences that meet the needs of Fortune 500 companies.

Job Summary

We're seeking a talented Salesforce Marketing Cloud Developer to join our team. As a key member of our digital transformation team, you'll play a crucial role in designing and implementing Marketing Journey capabilities that enable us to deliver superior experiences for our clients.

Key Responsibilities
  • Client and Technical Delivery (90%):
    • Develop trusted advisor relationships with clients, facilitating ongoing communications and guiding efforts to manage and exceed client expectations.
    • Translate business requirements into technical requirements, conceptualizing and communicating highly detailed technical concepts to technical and non-technical audiences.
    • Proactively identify efficiencies, improvements, or added functionality in each iteration of a product's life cycle.
    • Apply software development best practices for optimization, change management, deployment, documentation, and collaboration.
    • Perform tasks within budget and on time, meeting all necessary project requirements, and communicate regularly if budget and/or scope changes.
    • Develop strategic solutions involving configuration, creation, and refinement of complex data models, external integration, business process automation, and other custom functionality.
    • Provide development support, from design through testing and deployment, often working with other members of the team.
    • Work with client teams in supporting the live application and perform hand-off and knowledge transfer activities, positioning our clients for long-term success.
  • Practice Development (10%):
    • Articulate practice capabilities, offerings, and value propositions.
    • Contribute to practice thought leadership.
    • Participate in practice events and trainings (internal and external).
    • Stay current on technical learning and trends.
Requirements
  • 3+ years of experience providing Salesforce Marketing Cloud (SFMC) Development, including developing email campaigns and maintaining Marketing Applications.
  • Creating and customizing Marketing Cloud solutions using tools like Automation Studio, Journey Builder, Email Studio, Cloud Pages, and others to meet client requirements.
  • Integrating Marketing Cloud with other systems and platforms (such as CRM systems like Salesforce Sales Cloud) to ensure seamless data flow and synchronization.
  • Experience developing HTML email templates, SFMC templates & components, landing pages, scripting, and interacting with the SFMC API using REST and SOAP methods.
  • Designing and implementing automated marketing campaigns, workflows, and customer journeys using Automation Studio and Journey Builder.
  • Strong developer skills using AmpScript, HTML/CSS, SSJS, JavaScript, and SQL.
  • Set up and configure Mobile Connect to create SMS/MMS campaigns, manage opt-ins/outs, and ensure compliance with regulations (e.g., TCPA).
  • Develop and manage push notification campaigns using MobilePush within Marketing Cloud for targeted and personalized outreach.
  • Desired certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, and Marketing Cloud Developer.
  • Cross-cloud competency as demonstrated by additional certifications or badges.
Team Expectations
  • We set our clients up for success (proactive best practice leadership, clear expectations, assumptions validated).
  • We know the business problem we are solving (validated before we build).
  • We have agreement between client and team about what good looks like (written down).
  • We build elegant, efficient solutions (find the right line between code and config, minimal technical debt).
  • We test our work before deploying (always).
  • We treat our client's environments with care and respect (measure twice / cut once).
  • We ask for help when we need it (we are aware of our blind spots).
  • We are transparent (communicate risk, issues, bad news in a timely and clear way).
  • We help our clients become competent and confident owners of their solution (clean documentation, clear training).

We're committed to delivering exceptional customer experiences and empowering our clients to succeed. If you're passionate about digital transformation and have the skills to match, we'd love to hear from you.