
Lead Developer
2 days ago
We are seeking a skilled Salesforce Marketing Cloud professional to lead our end-to-end SFMC architecture and solutioning for marketing automation initiatives.
As a key member of our team, you will design and implement scalable solutions on Salesforce Marketing Cloud, collaborate with stakeholders to gather business requirements, and translate them into technical solutions.
You will also architect and oversee complex multi-channel campaigns, including email, SMS, push notifications, and journey automation. Your expertise in leveraging SFMC modules, such as Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder, Content Builder, and Advertising Studio, will enable you to drive results-oriented marketing strategies.
Additionally, you will design and implement AMPscript, SQL queries, and SSJS for advanced personalization and data manipulation. You will integrate SFMC with external systems using APIs, data extensions, and synchronized data sources, ensuring seamless data flow and integrity.
Our ideal candidate is a seasoned expert with 6+ years of hands-on experience in Salesforce Marketing Cloud implementation and strategy. You must have experience in designing multi-channel marketing campaigns and automated customer journeys, as well as a strong understanding of AMPscript, SQL, and SSJS.
A deep knowledge of Contact Builder, Journey Builder, Automation Studio, and other SFMC tools is essential. Proven experience integrating SFMC with Salesforce CRM and other third-party platforms is also required. We are looking for someone who understands data modeling, audience segmentation, and email deliverability best practices, as well as API integrations and cloud connector frameworks.
As a leader, you will guide and mentor development teams on SFMC best practices and reusable component design. Your solid grasp of documentation and communication skills will help you own solution documentation, architecture diagrams, and technical specs.
Key Responsibilities:- Design and implement scalable solutions on Salesforce Marketing Cloud
- Collaborate with stakeholders to gather business requirements and translate them into technical solutions
- Architect and oversee complex multi-channel campaigns including email, SMS, push notifications, and journey automation
- Leverage SFMC modules including Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder, Content Builder, and Advertising Studio
- Design and implement AMPscript, SQL queries, and SSJS for advanced personalization and data manipulation
- Integrate SFMC with external systems (Salesforce CRM and third-party platforms) using APIs, data extensions, and synchronized data sources
- Ensure data integrity, segmentation strategy, and compliance with GDPR/CCPA/email marketing regulations
- Guide and mentor development teams on SFMC best practices and reusable component design
- Own solution documentation, architecture diagrams, and technical specs
- Stay current on SFMC product updates and industry marketing automation trends
- 6+ years of hands-on experience in Salesforce Marketing Cloud implementation and strategy
- Experience in designing multi-channel marketing campaigns and automated customer journeys
- Strong understanding of AMPscript, SQL, and SSJS
- Deep knowledge of Contact Builder, Journey Builder, Automation Studio, and other SFMC tools
- Proven experience integrating SFMC with Salesforce CRM and other third-party platforms
- Understanding of data modeling, audience segmentation, and email deliverability best practices
- Solid grasp of API integrations (REST/SOAP) and cloud connector frameworks
- Experience in leading a technical team or project, with strong documentation and communication skills
- Familiarity with CAN-SPAM, GDPR, and marketing compliance standards
As a valued member of our team, you can expect a dynamic work environment that fosters innovation and growth. Our company offers competitive compensation and benefits packages that prioritize employee satisfaction and well-being.
About UsOur organization is dedicated to delivering exceptional marketing solutions that drive real results. We value creativity, collaboration, and continuous learning, and we're committed to helping our employees achieve their full potential.
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