Media Planning and Buying Specialist

2 days ago


Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Title: Media Planning and Buying Specialist

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Job Overview:

We are seeking a highly skilled Media Planning and Buying Specialist to join our team. The role involves media planning, buying, and execution across traditional and digital platforms to deliver effective campaigns for our clients. You will be responsible for developing media strategies aligned with client objectives, target audience, and campaign goals.

Key Responsibilities:

  • Develop detailed media plans with budget allocations across TV, print, radio, outdoor, digital, and emerging platforms.
  • Negotiate rates, placements, and packages with media vendors to maximize value.
  • Manage vendor relationships and ensure timely release of advertisements.

Campaign Execution & Monitoring:

  • Coordinate with creative and client servicing teams to ensure smooth campaign rollouts.
  • Track, monitor, and analyze campaign performance against KPIs.
  • Suggest optimizations and corrective measures during campaign execution.

Reporting & Analysis:

  • Prepare post-campaign reports with insights, performance metrics, and ROI analysis.
  • Provide recommendations for future campaigns based on data and trends.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Advertising, Mass Communication, or a related field.
  • 4-6 years of experience in media planning and buying (agency experience preferred).
  • Strong knowledge of traditional and digital media platforms.
  • Excellent negotiation and vendor management skills.
  • Proficiency in MS Excel, PowerPoint, and media planning tools.
  • Strong analytical, communication, and presentation skills.
  • Ability to multitask, work under pressure, and meet deadlines.


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