Influencer Content Strategist

22 hours ago

Aurangabad, Maharashtra, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title:

Influencer Marketing Specialist

About Our Role:

We are seeking a skilled influencer marketing specialist to join our team. As an expert in creator-led brand content, you will develop and implement end-to-end influencer marketing strategies tailored to specific campaign goals and audience segments.

Key Responsibilities:
  • Develop comprehensive influencer marketing plans that drive engagement and increase brand visibility.
  • Evaluate and build lasting relationships with content creators, influencers, and brand partners across various platforms.
  • Conduct research on industry trends, competitors, and target demographics to inform influencer selections and campaign direction.
  • Collaborate with the internal marketing team to integrate influencer strategies with broader digital campaigns and brand messaging.
  • Manage communication and coordination with influencers for content deliverables, timelines, and performance tracking.
  • Maintain and regularly update a structured database of influencers, campaign metrics, and outreach efforts.
  • Support the ideation and execution of innovative campaigns that drive engagement, increase brand visibility, and boost customer acquisition.
  • Monitor campaign performance and generate actionable reports on reach, engagement, and ROI.
Requirements:
  • Bachelor's degree in Marketing, Mass Communication, or a related field (preferred but not mandatory).
  • A clear understanding of premium creators and the creator economy.
  • Minimum 6 months to 1 year of relevant experience in influencer marketing.
  • Strong verbal and written communication skills with the ability to craft compelling pitches and maintain professional relationships.
  • Proficiency in email marketing tools, Microsoft Excel, PowerPoint, and social media platforms.
  • Proven experience in outreach and influencer marketing, even if through internships or freelance projects.
  • Ability to manage multiple campaigns simultaneously with sharp attention to detail.
  • A strong creative sense with the confidence to bring new ideas to the table.
  • A collaborative mindset and eagerness to learn and grow with the team.

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