Content Strategist and Creative Lead

1 day ago

Aurangabad, Maharashtra, India beBeeStrategist Full time ₹ 9,00,000 - ₹ 12,00,000

About the Role:

We are seeking a highly skilled Content Strategist and Creative Lead to join our team. This is an exciting opportunity for someone who can conceptualize, develop, and execute content strategies across multiple social media platforms.

Key Responsibilities

  • Develop and execute content strategies across Instagram, YouTube, and emerging platforms tailored to service-based audiences
  • Concept, script, shoot, and edit content (video-first + some static) that's native to each platform
  • Own and manage end-to-end content calendars, channel-wise
  • Build and scale a creator and influencer ecosystem to amplify brand messaging
  • Collaborate with internal stakeholders to craft messaging for key moments (drops, launches, brand IPs, customer features)
  • Optimize content for reach, retention, saves, shares, and conversions
  • Analyze performance data regularly to iterate on formats, frequency, and messaging
  • Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed
  • Work closely with the performance marketing team to align organic content with paid strategy

What Success Looks Like:

Consistent growth in followers, reach, and engagement across key channels

High-performing content formats with strong save/share ratios

Creator collaborations that drive brand awareness, UGC, and lead generation

Repeatable content playbooks that ladder up to business goals

A clear, data-backed approach to organic social growth

Requirements:

We are looking for someone with 4+ years of proven experience as a content creator, social strategist, or hybrid role. The ideal candidate will have a solid understanding of content formats that work for service-based brands and be able to conceptualize and execute brand stories visually and tonally.

The successful candidate will have proven success in building social media growth from scratch or scale, a strong understanding of algorithms, trends, platform-native behaviors, and experience collaborating with creators, influencers, or UGC producers.

They will also have great creative instincts, smart, sharp, on-brand, and self-starter energy with strong creative and analytical thinking.

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