Digital Marketing Leader

6 days ago

Mumbai, Maharashtra, India Kenvue Full time

Role Summary



This position reports into BU Head Essential Health & Skin Health and Vice President, Marketing, India. The role is based at Mumbai, India.



Key Responsibilities




  • Lead the Media and Digital Marketing agenda for India across franchises
  • Drive digital integration and innovation across digital channels and platforms for now and future (1st party data, programmatic, social, mobile)
  • Be a change agent to drive adoption of data driven marketing and digital marketing and new, relevant forms of media in order to transform the way the India brands connect with their target consumers
  • Lead the agency relationship across media and creative for the best results basis aligned KPIs
  • Build media innovations capabilities to be future ready for integrated execution of plans including customization and personalization in media targeting and planning
  • Develop a prioritized calendar of plans supporting the annual brand plans of brands, with media and digital campaigns that are aligned with the overall brand objectives
  • Supervise media buying with the Agency Partner, Kenvue India is performing an efficient buying and receiving maximum value out of the negotiations and delivering efficient & effective media plan in terms of brand/media KPIs
  • Manage media operations and control media investment (actual vs. planned) via. approving the Agency plans and implementing corrective actions when necessary
  • Analyze and inform Marketing Teams about industry media competitive activity, by region and brand, including the media metrics and indices, and champion outside-in media learnings
  • Collaborate with external partners, power partners to drive the digital agenda for brands
  • Help build Digital capability across brand teams through the latest thinking, right tools and techniques
  • Develop key talents in the India Digital Marketing organization


Requirements




  • 10+ years of experience in consumer experience strategy development and implementation
  • Bachelor's degree or equivalent in marketing, business administration, or related field
  • Strong leadership and team management skills
  • Excellent communication and collaboration abilities
  • Digital and Media expertise: conversant with all forms of mass media and digital formats and key measurements
  • Thought leadership
  • Strong understanding of the new digital landscape
  • Understanding of the principles of design for communications
  • Experience in engaging with reputed digital and media agencies
  • Keen understanding of brand positioning, brand strategies and demonstrated ability to carry this understanding into the overall media space
  • Awareness of latest trends and examples of industry best practices in the digital space
  • Ability to present information and communicate effectively with a variety of teams and individuals, across functions and geographies
  • Strong project management skills, and proven ability to manage and deliver multiple projects on time and within budget, at once


What We Offer




  • Reports To: BU Head – Skin Health & Essential Health and Vice President Marketing
  • Partners: You would be working closely with Brand, Insights and IT teams internally and agency partners externally
  • Team reporting – 1 audience manager, 1 Influencer Lead and a digital manager (off-role)
  • Competitive Benefit Package*
  • Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More
  • Learning & Development Opportunities
  • Kenvue Impact Networks

  • Digital Marketing Leader

    2 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    About the RoleWe are seeking a skilled Digital Marketing Leader to join our team at GroupM. As a key member of our digital marketing team, you will be responsible for developing and executing digital marketing campaigns that drive business results.Key Responsibilities- Plan and manage all digital marketing campaigns, including trackers, communication, social...

  • Digital Marketing Account Manager

    4 weeks ago

    Mumbai, Maharashtra, India DiTech Creative & Digital Marketing Full time

    Account Manager - Digital MarketingWe are seeking a highly skilled and experienced Account Manager to join our team at DiTech Creative and Digital Marketing Pvt. Ltd. As a key member of our digital marketing team, you will be responsible for managing client relationships, developing and executing digital marketing campaigns, and driving business growth.Key...

  • Digital Marketing Account Manager

    4 weeks ago

    Mumbai, Maharashtra, India DiTech Creative & Digital Marketing Full time

    Account Manager - Digital MarketingDiTech Creative and Digital Marketing Pvt. Ltd. is a dynamic and results-driven digital marketing agency specializing in innovative campaigns and tailored marketing solutions. We pride ourselves on delivering high-quality services that help businesses thrive in the digital landscape.We are seeking a motivated Account...

  • Digital Marketing Leader

    3 weeks ago

    Mumbai, Maharashtra, India Amazon Seller Services Private Limited Full time

    Job Title: Head of Digital Marketing, Amazon Prime VideoAbout the Role:We are seeking a highly experienced and results-driven Senior Digital Marketing Leader to join our team at Amazon Prime Video. As a key member of our marketing team, you will be responsible for leading our paid digital channels campaigns and driving top-of-the-funnel awareness,...

  • Digital Marketing Leader

    5 days ago

    Mumbai, Maharashtra, India Larsen & Toubro Full time

    About the JobLarsen & Toubro, a global conglomerate, is seeking an experienced Digital Marketing Leader to spearhead its marketing efforts. The successful candidate will be responsible for developing and implementing comprehensive marketing strategies, including brand building, customer acquisition, and partnerships.Key ResponsibilitiesIncrease customer...

  • Senior Digital Marketing Leader

    3 weeks ago

    Mumbai, Maharashtra, India Amazon Seller Services Private Limited Full time

    Job DescriptionPrime Video is seeking a results-driven Senior Digital Marketing Leader to manage paid digital channels campaigns. The ideal candidate will have a deep passion for digital marketing and a proven track record of driving top-of-the-funnel awareness, consideration, and intent using digital marketing channels in the B2C sector.Key...

  • Digital Transformation Leader

    2 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Leader to join our team at GroupM. As a key member of our digital strategy team, you will be responsible for driving the development and implementation of innovative digital solutions for our clients.Key ResponsibilitiesDevelop and execute comprehensive digital strategies that drive...

  • Digital Marketing Specialist

    4 weeks ago

    Mumbai, Maharashtra, India Digimaze Marketing Full time

    Job Title: Paid Media MarketingJob Summary: We are seeking a highly skilled Paid Media Marketing professional to join our team at Digimaze Marketing. The successful candidate will be responsible for managing performance marketing activity across Paid Social channels, as well as supporting performance marketing activity across additional channels such as Paid...

  • Digital Marketing Leader

    7 days ago

    Mumbai, Maharashtra, India Pilgrim India Full time

    Digital Marketing Manager PositionAbout the Role:- Drive digital marketing excellence as a Digital Marketing Manager at Pilgrim India. You will be responsible for leading and optimizing digital marketing campaigns across various channels, including Google Ads, Meta Ads, SEO, email marketing, social media, and marketplaces.- Conduct in-depth keyword research...

  • Digital Marketing Leader

    6 days ago

    Mumbai, Maharashtra, India GroupM Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Manager to lead our team in developing and executing innovative digital marketing campaigns. The ideal candidate will have a strong understanding of current digital trends and technologies, as well as excellent leadership and communication skills.Key ResponsibilitiesDevelop and execute digital...

  • Digital Marketing Specialist

    3 weeks ago

    Mumbai, Maharashtra, India Digimaze Marketing Full time

    Job Title: Paid Media MarketingJob Summary: We are seeking a highly skilled Paid Media Marketing professional to join our team at Digimaze Marketing. The ideal candidate will have a strong background in performance marketing, with expertise in managing paid social and search campaigns.Key Responsibilities:Develop and execute end-to-end performance marketing...

  • Digital Marketing Leader

    6 days ago

    Mumbai, Maharashtra, India Pinnacle HR Tech Solutions Pvt. Ltd. Full time

    **Job Title:** Head of Digital Marketing**Team Leadership:** We are seeking a highly experienced and skilled Head of Digital Marketing to lead and oversee a team of 4-5 Performance Marketing specialists. The successful candidate will drive the achievement of key performance marketing KPIs to meet business metrics across all three businesses, Lifestyle,...

  • Digital Transformation Leader

    3 weeks ago

    Mumbai, Maharashtra, India Mindshare Full time

    About the RoleMindshare is seeking a Senior Leadership Role to Drive Digital Strategy and Transformation to join our team. As a key member of our leadership team, you will be responsible for driving the digital strategy, innovation, and transformation for Mindshare. You will lead our digital initiatives, oversee digital marketing campaigns, and ensure the...

  • Digital Marketing Leader

    2 weeks ago

    Mumbai, Maharashtra, India Technocrats Plasma Systems Pvt Ltd Full time

    We are seeking a high-calibre Digital Marketing Professional to lead our digital marketing efforts and drive business growth through innovative strategies.Key Responsibilities:• Develop and execute comprehensive digital marketing plans to achieve business objectives.• Conduct thorough market research and analysis to stay up-to-date with industry trends...

  • Digital Acquisition Leader

    6 days ago

    Mumbai, Maharashtra, India IDFC FIRST Bank Full time

    Role/Job Title: Digital Acquisition LeaderFunction/Department: Data & AnalyticsJob Purpose:We are looking to hire a strong leader in the Digital Acquisition squads of the bank who would be a key enabler in leading the growth of bank's digital businesses. This role will be responsible for defining digital first product value proposition, identifying target...

  • Digital Marketing Strategist

    2 weeks ago

    Mumbai, Maharashtra, India Fruitbowl Digital Full time

    Performance Marketing ExecutiveFruitbowl Digital is seeking a highly skilled Performance Marketing Executive to drive our digital marketing strategies and meet business objectives. This role plays a critical part in overseeing and executing various digital marketing campaigns, focusing on customer acquisition, engagement, and retention.Key...

  • Digital Marketing Strategist

    4 weeks ago

    Mumbai, Maharashtra, India Fruitbowl Digital Full time

    Unlock Your Potential as a Performance Marketing ExecutiveFruitbowl Digital is seeking a highly skilled Performance Marketing Executive to drive our digital marketing strategies and meet business objectives. As a key member of our team, you will be responsible for overseeing and executing various digital marketing campaigns, focusing on customer acquisition,...

  • Digital Marketing Strategist

    2 weeks ago

    Mumbai, Maharashtra, India Fruitbowl Digital Full time

    Senior Marketing ManagerFruitbowl Digital is seeking a highly skilled Senior Marketing Manager to drive our digital marketing strategies and meet business objectives. This role plays a critical part in overseeing and executing various digital marketing campaigns with a focus on customer acquisition, engagement, and retention.Key Responsibilities:Develop and...

  • Digital Marketing Strategist

    3 weeks ago

    Mumbai, Maharashtra, India Fruitbowl Digital Full time

    Performance Marketing ExecutiveFruitbowl Digital is seeking a highly skilled Performance Marketing Executive to drive our digital marketing strategies and meet business objectives. This role plays a critical part in overseeing and executing various digital marketing campaigns, focusing on customer acquisition, engagement, and retention.Key...

  • Digital Marketing Strategist

    3 weeks ago

    Mumbai, Maharashtra, India Fruitbowl Digital Full time

    Performance Marketing ExecutiveFruitbowl Digital is seeking a highly skilled Performance Marketing Executive to drive our digital marketing strategies and meet business objectives.Key Responsibilities:Develop and implement performance marketing strategies to drive customer acquisition and improve ROI for digital advertising campaigns.Manage and optimize paid...