Digital Marketing Leader
7 days ago
**Team Leadership:** We are seeking a highly experienced and skilled Head of Digital Marketing to lead and oversee a team of 4-5 Performance Marketing specialists. The successful candidate will drive the achievement of key performance marketing KPIs to meet business metrics across all three businesses, Lifestyle, Luxury, and Beauty.
**Digital Ecosystem Mastery:** The ideal candidate will demonstrate in-depth knowledge of the digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC/Paid Search, Programmatic buying, Google Analytics, and dashboarding.
**Mobile App Marketing Expertise:** You will exhibit expertise in mobile app marketing, focusing on growing Monthly Active Users (MAU), Daily Active Users (DAU), increasing traffic, and boosting conversion rates.
**Full Funnel Execution:** The successful candidate will execute comprehensive plans across the entire sales funnel to deliver Gross Merchandise Value (GMV) growth. Drive cost-ef:icient campaigns at the top of the funnel, engage and nurture prospects in the middle, and optimize conversion campaigns at the bottom.
**End-to-End Campaign Management:** The ideal candidate will take ownership of end-to-end execution, measurement, reporting, and optimization of campaigns across channels. Set goals to increase platform visits, attract new users, scale visits across categories, and deliver GMV on the platform.
**Key Requirements:**
* Possess a degree in Marketing, Business Administration, or a related field
* Bring over 12-15 years of experience in leading digital/performance marketing teams for e-commerce platforms.
* Showcase expertise in formulating effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
* Demonstrate proficiency in campaign and channel analysis and reporting, including experience with Google Analytics or Adobe Analytics.
* Utilize exceptional analytical skills to derive actionable insights and recommendations from data, metrics, analytics, and consumer behavior trends.
* Exhibit strong goal-oriented and communication skills.
* Embody open-mindedness, curiosity, and a knack for problem-solving.
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