Marketing Leader

1 day ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Summary

We are seeking a skilled Marketing Professional to lead our marketing initiatives and drive business growth.

  • Develop and execute strategic marketing plans aligned with business objectives for multiple channels.
  • Conduct market research and competitor analysis to identify consumer insights and trends.
  • Define positioning, value propositions, and brand identity across all touchpoints.
Key Responsibilities:
  • Conceptualize and execute ATL & BTL campaigns (print, outdoor, digital, radio, TV, in-store promotions).
  • Drive menu launches, seasonal promotions, and product campaigns ensuring maximum reach and visibility.
  • Maintain consistency in brand messaging and communication across all touchpoints.
Digital & Performance Marketing:
  • Manage social media, influencer marketing, SEO/SEM, CRM, and loyalty programs.
  • Drive online ordering platforms, delivery aggregator partnerships, and brand presence.
  • Track ROI on campaigns and optimize for performance.
Consumer Engagement & Partnerships:
  • Build consumer engagement strategies to increase footfalls, repeat purchase, and brand loyalty.
  • Develop partnerships with delivery platforms, retail chains, and local events for co-branded initiatives.
  • Ensure customer feedback is integrated into product and service improvements.
Business & Sales Alignment:
  • Work closely with Operations, Sales, and Product Development teams to align marketing activities with business targets.
  • Support franchisee marketing by providing toolkits, localized campaigns, and performance tracking.
  • Monitor category P&L impact and ensure marketing spend efficiency.
Requirements:
  • MBA/PGDM in Marketing / Business Management (preferred).
  • 6–10 years of experience in marketing, with at least 3+ years in FMCG/QSR industry.
  • Strong exposure to brand management, campaign execution, and digital marketing.
  • Experience in working with delivery platforms, retail activations, and franchisee-driven businesses is a plus.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Analytical mindset with ability to translate data into actionable insights.
  • Creative thinker with hands-on execution capability.

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