
Director of Brand Strategy
2 days ago
As a Director of Planning and Strategy, you will be responsible for developing and executing innovative campaigns that drive business results across various platforms.
This role requires a deep understanding of market trends, consumer behavior, and competitor activity to inform strategic recommendations. You will work closely with the client servicing team to continuously improve strategy direction and recommended programs and tactics.
- Conduct thorough analysis of market data, consumer insights, and competitor strategies to identify opportunities and challenges.
- Create integrated campaign plans that align business objectives with social media goals.
- Develop compelling narratives and visual presentations to communicate key findings and recommendations.
- Analyze data-driven insights to define overall strategy and distribution plans.
- Collaborate with cross-functional teams to implement effective advertising solutions.
The ideal candidate will possess a postgraduate degree and 7+ years of experience in brand planning, social media management, and digital creative strategy. They will have strong business acumen, excellent research and data analytical skills, and the ability to generate insights-driven strategies.
Skills:
- Strong understanding of category dynamics, competition, consumer behavior, culture, and brand requirements.
- Ability to develop unique and differentiated insights that drive business growth.
- Excellent communication and presentation skills to effectively convey key findings and recommendations.
- Strong data analytical skills to analyze data-driven insights and define overall strategy and distribution plans.
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