
Offline Branding Specialist
7 days ago
About Us:
- We are a leading provider of intercity travel solutions, focusing on reliability and safety.
- Our daily services connect 300+ cities across the country, serving millions of customers.
As a dynamic and detail-oriented Senior Executive, you will drive our offline brand experience and marketing efforts.
Key Responsibilities:- Ensure consistent branding across all offline touchpoints, including bus branding, uniform standardization, lounges, hoardings, and on-ground marketing activations.
- Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
- Develop branding guidelines for offline touchpoints and ensure compliance across all our assets.
- Work closely with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
- Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
- Implement visibility mechanisms to track branding effectiveness and maintain standardization.
- 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
- Strong understanding of offline branding execution, vendor coordination, and operations alignment.
- Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
- Ability to manage multiple projects simultaneously and work with cross-functional teams.
- Strong negotiation and relationship management skills for vendor coordination.
- Detail-oriented with a passion for brand consistency and execution excellence.
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