
Digital Video Marketing Expert
7 days ago
Job Title: Digital Video Marketing Expert
About the Role:
We are a B2B marketing company that specializes in generating high-quality leads for small and medium businesses through innovative digital strategies.
Key Responsibilities:
- Plan, execute, and optimize YouTube ad campaigns to generate B2B leads.
- Develop audience research and targeting strategies to improve campaign performance.
- Collaborate with our creative team to develop video ads, scripts, and funnels that drive results.
- Monitor campaign performance, run A/B tests, and ensure ROI-positive campaigns.
- Prepare and present campaign performance reports to clients and leadership.
- Stay ahead of industry trends and continuously innovate our approach.
Requirements:
- 3–5 years of experience running YouTube Ads campaigns.
- Strong track record of generating qualified B2B leads through paid video campaigns.
- Hands-on experience with Google Ads, YouTube Ads Manager, and analytics tools.
- Excellent knowledge of audience targeting, funnel creation, and retargeting strategies.
- Creative thinker with ability to write engaging scripts and optimize creatives.
- Data-driven mindset — making decisions based on metrics rather than guesses.
- Strong communication skills and ability to work effectively with remote teams.
Desirable Skills:
- Experience with Ads / Google Ads.
- Video editing or scriptwriting skills.
- Previous work with US or international B2B markets.
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