Senior Creative Marketing Specialist

2 weeks ago

Gurgaon, Haryana, India beBeeCreative Full time ₹ 1,04,000 - ₹ 1,30,878

Job Opportunity:

Content Manager – Performance Marketing

We are seeking a highly skilled and analytical Content Manager to develop and optimize high-performing ad creatives across paid marketing channels.

About the Role:

This role involves end-to-end creative process—from ideation to execution—while continuously analyzing performance data to refine and improve ad effectiveness.

Key Responsibilities:

  • Creative Development & Execution:
    • Develop engaging and conversion-driven ad creatives (static, video, GIFs, and copy) tailored for different performance marketing channels
    • Take ownership of video ad production - pre-production (script writing, storyboarding), production (set, actors) & post-production (editing & finalization)
    • Collaborate with designers, video editors and performance marketers to ensure creatives align with brand guidelines and campaign goals
    • Stay up-to-date with the latest creative trends and ad formats for platforms like Meta, LinkedIn, and Twitter
    • Run A/B tests on creatives, headlines, and messaging to optimize ad performance
  • Performance Analysis & Optimization:
    • Track, analyze, and report on creative performance using platform analytics and third-party tools
    • Identify key trends, insights, and creative learnings to continuously improve ad performance
    • Work closely with performance marketing and growth teams to iterate and refine creative strategies based on data-driven insights
    • Optimize creatives based on engagement metrics, click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
  • Collaboration & Strategy:
    • Partner with the paid media team to align creatives with audience targeting and campaign objectives
    • Conduct competitor analysis to benchmark performance and identify creative opportunities
    • Build and maintain a creative testing roadmap to maximize the efficiency of ad spend

Requirements:

  • A minimum of 1-3 years of experience in performance marketing content creation or a similar role
  • Proficiency in creative tools like Canva, Figma, Adobe Suite, or video editing tools is an asset
  • Excellent copywriting skills with the ability to craft compelling ad messaging
  • Strong analytical mindset with the ability to interpret data and translate it into creative improvements
  • Experience running A/B tests and iterating creatives based on performance insights

Nice to Have:

  • Experience working in a fast-paced, high-growth environment
  • Knowledge of programmatic advertising and other performance channels
  • Familiarity with generative AI tools for content creation

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