Digital Marketing Specialist
1 week ago
We are seeking a highly skilled and innovative Performance Marketing Executive with expertise in digital advertising platforms, data-driven decision-making, and creative edge.
This is a full-time position that thrives in a collaborative environment and brings fresh ideas to the table.
Key Responsibilities:- Develop and execute paid campaigns across Meta Ads and Google Ads platforms, ensuring optimal performance and ROI.
- Collaborate with design and UI/UX teams to create high-converting landing pages and funnel designs.
- Use tools like Google Analytics 4 and Google Tag Manager for performance tracking and attribution setup.
- Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better engagement and Conversion Rate Optimization.
- 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
- Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
- Strong understanding of Conversion Rate Optimization, UI/UX impact, and customer journey mapping.
As a Performance Marketing Executive, you will be responsible for driving business growth through data-driven decision-making and creative strategies. If you thrive in a collaborative environment and bring innovative ideas to the table, we encourage you to apply.
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