
Senior Digital Marketing Specialist
1 day ago
NITORI is a leading home furnishing and lifestyle brand, dedicated to enhancing the quality of life in every home. As part of our rapid expansion across Southeast Asia, we are seeking an experienced Digital Marketing Specialist to drive digital performance across multiple markets.
Key Responsibilities:
Plan, launch, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max
Manage and scale advertising efforts to maximize ROI
Monitor campaign performance and conversions using GA4, Google Tag Manager, and in-platform tools
Analyze data, identify trends, and continuously improve ROAS and CPA
Collaborate with local eCommerce, content, and creative teams to align messaging with business goals
Build and manage multi-market media strategies tailored to local behaviors and insights
Requirements:
3–5+ years of direct experience managing large-scale Google Ads campaigns
Demonstrated success driving budgets over $100,000/month
Strong understanding of audience targeting, bidding strategies, A/B testing, and performance optimization
Proficiency with GA4, Google Tag Manager, and conversion tracking setup
Experience in Southeast Asian markets (SG, MY, TH, ID) is a strong plus
Fluency in English; knowledge of local languages is a bonus
Benefits:
Competitive salary: $7,000 – $10,000/month, depending on experience
Remote flexibility with a cross-border team
The opportunity to work with one of Asia's fastest-growing retail brands
Long-term career path in a high-growth, data-driven marketing environment
Full autonomy to lead paid media strategy in multiple countries
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