
Digital Performance Marketing Specialist
8 hours ago
Elevate your career by leading the agency's performance marketing practice across paid channels. Oversee strategy, execution, and optimization of multi-channel campaigns to drive business growth.
- Report to: Director/Head of Marketing
- Direct reports: Paid media specialists, analysts, and contractors
- Impact areas: Paid media strategy, client success, campaign performance, revenue growth, and team leadership
- Paid Media Strategy & Execution
- Design and implement ROI-focused strategies across Google Ads, Facebook/Meta, and other performance platforms.
- Campaign Management
- Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
- Client Management
- Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
- Team Leadership
- Mentor and manage junior team members; oversee external contractors to ensure quality execution.
- Performance Analysis
- Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
- Budget Allocation
- Optimize budgets across multiple platforms to maximize ROI.
- Cross-functional Collaboration
- Partner with creative, content, and account management teams to align campaign messaging with broader business objectives.
- 5–7+ years of hands-on performance marketing experience with proven success in scaling paid media campaigns.
- Advanced knowledge of Google Ads, Meta Ads Manager, and Campaign Manager.
- Certifications in Google Ads, Meta Blueprint, or Ads.
- Strong understanding of attribution models, A/B testing, and conversion rate optimization.
- Bachelor's degree in Marketing, Business, or related field.
- Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.).
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