Digital Performance Marketing Professional

3 hours ago

Kota, Rajasthan, India beBeeDigitalMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Job Overview

We are seeking a skilled Performance Marketing Specialist to lead paid media campaigns across Google, Meta, and other digital platforms.

The ideal candidate will have proven experience in driving ROI-focused campaigns, optimizing ad spends, and scaling performance marketing channels.

  • Campaign Planning: Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Performance Monitoring: Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
  • Market Research: Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Creative Development: Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Testing and Optimization: Continuously run A/B testing for creatives, copies, and targeting strategies.
  • Budget Management: Manage campaign budgets, forecast spends, and ensure high ROI delivery.
  • Industry Knowledge: Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.

Required Skills:

  • Digital Advertising: Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and other platforms.
  • Campaign Optimization: Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
  • Data Analysis: Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • SEO Fundamentals: Knowledge of SEO basics to align paid and organic strategies.
  • Communication: Excellent communication and presentation skills.

PREFERRED QUALIFICATIONS:

  • Certifications: Google Ads and Meta Blueprint certifications.
  • Agency Experience: Experience in agency environments with multi-client campaign management.
  • Marketing Automation: Familiarity with programmatic ads and marketing automation tools.
Why You'll Love This Role

This is a fantastic opportunity to join a dynamic team and take your career to the next level. If you're passionate about digital marketing and have a proven track record of success, we encourage you to apply.

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