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Digital Content Strategist

1 month ago

Surat, Gujarat, India Alpino Health Foods Full time

As a key member of the Alpino Health Foods team, we are seeking a highly skilled Digital Content Strategist to lead our social media presence and drive brand engagement.

Key Responsibilities:

Social Media Management

  • Develop and implement a comprehensive social media strategy to maintain a strong online presence and engage with diverse audiences.
  • Plan, schedule, and publish content to maintain a consistent flow and increase brand visibility.
  • Grow followers and increase engagement through meaningful interaction and consistent presence.

Copywriting & Caption Writing

  • Create compelling copy and captions for social media posts that align with our brand's tone and voice.
  • Develop creative messages for social media campaigns, ensuring consistency in messaging.
  • Write engaging taglines, slogans, and product descriptions that resonate with our audience.

Customer, Influencer Engagement & ORM

  • Monitor and manage our online reputation by addressing reviews and comments across platforms.
  • Respond promptly to customer inquiries and engage with influencers to maintain strong relationships.
  • Manage relationships with influencers, tracking collaboration performance to enhance brand visibility.
  • Engage actively with tagged posts and collaborate with influencers to amplify visibility and community interaction.
  • Participate in trending conversations by leaving witty and creative comments aligned with our brand's voice.
  • Maintain and manage reports related to influencer activities and monitor the impact on brand growth.

Innovation, Strategy & Team Collaboration

  • Stay updated with the latest social media trends and incorporate them into our strategy.
  • Brainstorm and implement creative campaigns with the marketing and design teams to ensure consistent branding.
  • Collaborate with internal teams to execute successful campaigns and drive innovation.
  • Ensure smooth communication and alignment across all teams for seamless campaign execution.

Analytics & Reporting

  • Track and analyze social media performance metrics to evaluate campaign success.
  • Provide regular performance reports with actionable insights to optimize future campaigns.
  • Review content, images, and videos across social media and e-commerce platforms to ensure alignment with brand objectives.