Digital Performance Specialist

5 days ago

Bhubaneshwar, India beBeecampaign Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title: Digital Campaign Manager

 

About the Role:

We are seeking a highly skilled and performance-driven professional to lead and optimize our paid advertising efforts across various platforms.

Responsibilities:

  • Plan, execute, and optimize paid campaigns across Search, Display, YouTube, Facebook, Instagram, and LinkedIn.
  • Manage ad budgets, track KPIs, and ensure campaigns deliver maximum ROI through data-driven insights.
  • Conduct keyword research, audience targeting, A/B testing, and bid strategy optimization to improve campaign performance.
  • Develop retargeting, remarketing, and lead nurturing campaigns to maximize conversions and sales.
  • Stay updated with platform changes, new ad formats, and algorithm updates to ensure optimal campaign execution.

Marketing Automation & CRM:

  • Handle marketing automation platforms such as HubSpot, Zoho, Salesforce, and Meritto for lead scoring, segmentation, and nurturing.
  • Integrate CRM workflows with ad campaigns to ensure smooth lead flow, tracking, and attribution.
  • Build email drip campaigns, lead nurturing funnels, and remarketing workflows to engage customers and improve conversion rates.
  • Ensure seamless CRM reporting and campaign data synchronization for data-driven decision making.

Analytics & Reporting:

  • Monitor campaign performance through Google Analytics, Tag Manager, Data Studio, and platform dashboards to identify trends and areas for improvement.
  • Create weekly, monthly, and quarterly performance reports with actionable insights and recommendations to stakeholders.
  • Analyze campaign performance to optimize spend, improve conversions, and enhance overall campaign effectiveness.
  • Develop dashboards for real-time performance tracking to inform business decisions.

Qualifications & Skills:

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 3–6 years of experience in digital campaign management with hands-on execution of Google, Meta, and LinkedIn Ads.
  • Strong knowledge of Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, and other paid ad platforms.
  • Proficiency in marketing automation tools & CRMs (HubSpot, Zoho, Meritto, Salesforce, etc.).
  • Expertise in Google Analytics 4 (GA4), Tag Manager, and Data Studio (Looker Studio).
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent project management and communication skills.
  • Google Ads / Meta Blueprint / LinkedIn Ads certifications preferred.

About Us:

This is a competitive role that requires a strong data-driven mindset with a focus on ROI and performance outcomes.

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