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2 weeks ago
As a key player in our digital team, we are seeking an accomplished Digital Advertising Specialist to spearhead online campaigns and drive business growth.
About the RoleThis full-time position is responsible for conceiving, executing, and refining advertising strategies across Google platforms. Core tasks include conducting keyword research, crafting compelling ads, managing budgets, analyzing campaign performance, and providing regular reporting metrics.
Collaboration with cross-functional teams is crucial to aligning advertising efforts with business objectives.
Main Responsibilities:- Develop and optimize Google Ads campaigns for maximum ROI
- Create data-driven strategies to enhance campaign effectiveness
- Conduct thorough keyword research and design high-performing ads
- Analyze campaign metrics and present regular reports
- Collaborate with internal teams to achieve business goals
Requirements:
- At least 2 years of experience leading Google Ads campaigns
- Strong understanding of PPC, CTR, CPC, and conversion tracking principles
- Proficiency in Google Ads, Google Tag Manager, and Google Analytics tools
- Excellent analytical and problem-solving skills
- Outstanding communication and collaboration abilities
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