Distinguished Paid Advertising Specialist

2 weeks ago

Bhubaneshwar, India beBeeDigitalCampaign Full time ₹ 60,00,000 - ₹ 1,20,00,000
Digital Campaign Manager Job Description

We are seeking a highly skilled and performance-driven Digital Campaign Manager to lead and optimize our paid advertising efforts across multiple platforms.

  • Paid Ads Management:
    • Plan, execute, and optimize paid campaigns across Google, Meta, and other relevant platforms. Manage ad budgets, track key performance indicators, and ensure campaigns deliver maximum return on investment.
    • Conduct keyword research, audience targeting, A/B testing, and bid strategy optimization.
    • Develop retargeting, remarketing, and lead nurturing campaigns.
  • Marketing Automation & CRM:
    • Handle marketing automation platforms for lead scoring, segmentation, and nurturing.
    • Integrate customer relationship management workflows with ad campaigns to ensure smooth lead flow, tracking, and attribution.
  • Analytics & Reporting:
    • Monitor campaign performance through Google Analytics, Tag Manager, Data Studio, and platform dashboards.
    • Create weekly, monthly, and quarterly performance reports with insights and recommendations.
  • Strategy & Coordination:
    • Collaborate with creative, SEO, and content teams to ensure campaign messaging aligns with business objectives.
    • Research industry benchmarks and competitor strategies to identify new growth opportunities.
  • Qualifications & Skills:
    • Bachelor's/Master's degree in Marketing, Business, or related field.
    • 3–6 years of experience in digital campaign management with hands-on execution of Google, Meta, and Ads.

This role is ideal for individuals who possess strong analytical skills, excellent communication abilities, and a passion for staying up-to-date with the latest digital marketing trends.

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