Marketing Professional

2 weeks ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Strategic Marketing Leader

KR Mangalam World Schools is seeking a visionary marketing professional to lead its brand-building initiatives across multiple campuses.

The ideal candidate will be a results-driven leader with expertise in traditional and digital marketing strategies, capable of driving admissions growth, strengthening brand visibility, and engaging parents, students, and the wider community effectively.

Key Responsibilities
  • Develop and execute the overall marketing strategy for KR Mangalam World Schools, ensuring alignment with group vision and values.
  • Drive student admissions growth through innovative campaigns, parent engagement initiatives, and community outreach.
  • Position KR Mangalam World Schools as a leading brand in K-12 education in Delhi NCR and other expansion cities.
Brand & Communications
  • Maintain consistent brand messaging across all campuses, ensuring alignment with group's vision and values.
  • Oversee internal and external communications, including press releases, newsletters, parent communications, and reputation management.
  • Build thought-leadership campaigns highlighting academic excellence, extracurricular achievements, and student success stories.
Digital & Performance Marketing
  • Lead digital campaigns (SEO, SEM, PPC, social media, influencer tie-ups) focused on generating high-quality leads for admissions.
  • Manage the schools' website, ensuring it remains updated, user-friendly, and aligned with parent needs.
  • Develop a strong social media presence that highlights student activities, achievements, and the unique culture of KR Mangalam.
Admissions & Outreach
  • Design and execute admissions marketing campaigns (online and offline) to meet enrolment targets.
  • Collaborate closely with principals and admissions teams to track lead-to-conversion funnels and optimize processes.
  • Build relationships with feeder schools, parent communities, and education consultants.
Events & Community Engagement
  • Conceptualize and oversee impactful school events, open houses, competitions, and cultural programs that enhance visibility.
  • Strengthen alumni engagement and leverage success stories for brand-building.
  • Drive partnerships with corporates, NGOs, and media to increase visibility.
Market Intelligence & Analytics
  • Conduct competitor benchmarking and parent surveys to refine positioning and offerings.
  • Track ROI on campaigns through analytics dashboards; regularly report insights to leadership.
  • Leverage data-driven strategies to enhance lead generation, parent satisfaction, and brand loyalty.
Qualifications & Experience
  • Master's degree in marketing, Business Administration, or related field.
  • 10+ years of progressive experience in marketing, preferably in education, premium services, or consumer sectors.
  • Proven track record in digital marketing, brand management, and lead-generation campaigns.
  • Strong leadership, team management, and stakeholder communication skills.
  • Ability to balance strategic vision with hands-on execution.
Key Competencies
  • Strategic thinker with creative execution abilities.
  • Data-driven decision-making and strong analytical mindset.
  • Excellent written and verbal communication skills.
  • Strong interpersonal skills to collaborate with principals, faculty, and external stakeholders.
  • Possession for education and child development.
Reporting
  • Reports to: Director/Owner (Group Leadership)
  • Works closely with: School Principals, Admissions Teams, Digital Agencies, and Vendors

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