Senior Brand Creative Lead

7 hours ago

Bengaluru, Karnataka, India beBeeCreativeStrategist Full time ₹ 5,00,000 - ₹ 8,00,000

Key Responsibilities:

We are seeking a highly skilled Creative Strategist to join our team. The ideal candidate will be responsible for developing and executing creative strategies that drive business growth.

The Key Responsibilities Include:

  • To take ownership of brand creative output across various formats, including performance creatives and brand campaigns.
  • To ensure coherence of brand voice across all creative touchpoints.
  • To gather a deep understanding of the target audience and their pain points, using this insight to inform creative strategy and drive its execution.
  • To create high-performing direct response creatives for performance marketing, owning the entire process from concept to final output.
  • To analyze creative performance and identify areas for improvement.
  • To collaborate effectively with internal teams and external agencies to deliver compelling creatives that meet business goals.
  • To conduct research and gather insights to inform copywriting strategy.
  • To build and maintain a network of top-tier creative partners.
  • To stay up-to-date with industry trends and best practices in direct response copywriting and brand storytelling.

What We re Looking For:

  • A minimum of 5-7 years of experience in creative strategy, advertising, content, or brand building.
  • A proven track record of working on consumer brands, preferably D2C, FMCG, health & wellness.
  • A strong grasp of digital-first storytelling and brand thinking.
  • A sharp eye for copy, design, and visual storytelling.
  • Excellent communication and presentation skills.
  • The ability to manage creative workflows with external partners and in-house teams.
  • A passion for purpose-driven brands and the health & wellness space.

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