Digital Content Strategist

4 weeks ago


Chennai, Tamil Nadu, India Whizlabs Software Pvt Ltd Full time

About Whizlabs Software Pvt Ltd: A leading online training platform offering certification courses and practice tests for IT professionals. Our mission is to provide high-quality education, helping individuals achieve their career goals.

Job Summary:

We're seeking a Senior Social Media Specialist to play a pivotal role in building our brand presence, driving engagement, and growing our community across social media platforms.

Key Responsibilities:

  • Create, curate, and manage high-quality content aligned with our brand voice and business goals.
  • Develop and execute social media strategies to grow followers, increase engagement, and drive traffic to our website and product pages.
  • Monitor industry trends and social media platforms for relevant topics and create timely, compelling posts.
  • Plan and manage social campaigns, including paid promotions and influencer collaborations.
  • Track performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social and optimize efforts based on data insights.
  • Collaborate with marketing, design, and product teams to align social media strategies with broader campaigns.
  • Engage with followers, respond to queries, and manage community interactions to maintain a positive brand image.

Requirements:

  • 4-6 years of experience in social media management, ideally in the EdTech, SaaS, or digital education space.
  • Strong knowledge of social media platforms, including Instagram, LinkedIn, Twitter, Facebook, and YouTube.
  • Proven track record of managing and growing business accounts.
  • Excellent creative and copywriting skills with the ability to craft engaging posts.
  • Experience with analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) and paid advertising platforms.
  • Prior experience in community management and running influencer campaigns is a plus.
  • Strong project management skills, attention to detail, and the ability to work independently and collaboratively across teams.

Salary: ₹800,000 - ₹1,200,000 per annum (dependent on experience)



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