Digital Growth Strategist

1 day ago


Kurnool, Andhra Pradesh, India beBeeGrowth Full time ₹ 37,50,000 - ₹ 45,00,000
Job Description:

As a seasoned professional, you will play a pivotal role in driving the growth and adoption of our mobile app across various customer segments.

This is an exciting opportunity to shape the digital business landscape by crafting and executing strategies around new customer acquisition, customer value, and cross-sell initiatives.

Reporting to the Digital Banking team, you will work closely with cross-functional teams to design targeted campaigns, analyze user journeys, and optimize user experiences.

Key responsibilities include:

  • Developing and executing data-driven marketing strategies to drive adoption and engagement
  • Analyzing user behavior to identify areas for improvement and optimize user journeys
  • Collaborating with product, analytics, and digital marketing teams to design targeted campaigns and measure their impact

With a strong background in growth/product marketing and a keen eye for detail, you will be responsible for shaping the digital business of the bank by coordinating with various teams and stakeholders.

This role requires a customer-centric mindset, excellent analytical skills, and the ability to work in a fast-paced environment.



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