Digital Content Strategist

10 hours ago

Kurnool, Andhra Pradesh, India beBeeDigital Full time ₹ 12,00,000 - ₹ 20,00,000
Job Title: Digital Content Strategist

We are seeking a talented Digital Content Strategist to lead our voice across social media platforms. You'll be responsible for designing and delivering high-impact content, growing engaged communities, and shaping our brand's online presence.

Key Responsibilities:
  • Develop original content across Instagram, Facebook, Twitter, YouTube, and emerging social media platforms.
  • Ideate creative campaigns, reels, carousels, newsletters, and community content showcasing our partners, creators, and city experiences.
  • Design visually striking assets using Figma, Canva, or video editing tools.
  • Build and nurture local creator, business, and community networks across cities.
  • Monitor trends, conversations, and cultural moments; proactively identify opportunities for us to participate and lead.
  • Moderate and manage active online communities with a consistent, engaging, and authentic voice.
  • Partner with our Content Lab to co-create storytelling formats (articles, reels, local guides, shows, masterclasses).
  • Define and execute our social media and community growth strategy aligned with business goals (audience growth, engagement, retention, partner acquisition).
  • Experiment with new formats (live video, AR filters, collaborative content with creators).
  • Build partnerships with local businesses, event organizers, and influencers to amplify reach.
  • Own the social media calendar and publishing workflows.
  • Develop an analytics and reporting framework to measure engagement, growth, sentiment, and campaign ROI.
  • Share actionable insights with leadership and product teams to refine our community-driven approach.
Requirements:
  • 2–5 years of hands-on experience managing social media for a brand, startup, or media company.
  • Strong creative skills – ability to ideate, write copy, and design engaging content.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer, Later, Sprout, or similar).
  • Solid grasp of platform–audience–content fit across Instagram, Twitter, YouTube, and emerging social media platforms.
  • Experience creating and managing paid campaigns (Facebook & Instagram Ads), including budget planning and performance optimization.
  • Familiarity with community management best practices: writing style guides, moderating active groups, and fostering healthy, inclusive conversations.
  • Strong analytical mindset with the ability to interpret engagement metrics and translate them into actionable strategies.
  • Excellent written and verbal communication skills in English.
  • A collaborative, creative spirit with a passion for local culture, storytelling, and digital media.
  • Bachelor's degree in Mass Media, Communications, Marketing, or a related field preferred.
Why Join Us?
  • Be at the forefront of building a new kind of city discovery and community platform.
  • Work with a passionate, design-driven, and mission-oriented team that feels like family.
  • Shape the voice, presence, and engagement strategy of a company that empowers local entrepreneurs and creatives.
  • Opportunity for rapid growth, leadership, and ownership as we scale across India and globally.
  • A culture that values experimentation, creativity, and impact over hierarchy.

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