Digital Content Specialist

1 day ago

Kurnool, Andhra Pradesh, India beBeeCopywriter Full time ₹ 8,00,000 - ₹ 12,00,000
Content Strategist

We are seeking a talented Content Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing content strategies that drive engagement and conversion across various digital platforms.

  • Craft compelling copy that resonates with diverse audiences by conceptualizing and developing engaging scripts for video content, influencer campaigns, and brand storytelling initiatives.
  • Maintain a consistent brand voice and messaging across all communication channels, ensuring alignment with brand guidelines and tone to create a cohesive narrative.
  • Collaborate closely with designers, marketers, and product teams to integrate copy seamlessly with visual assets, maximizing impact and effectiveness.
  • Edit, proofread, and refine content for grammar, clarity, brand tone, and engagement to ensure all content is polished and persuasive.
  • Stay up-to-date with industry trends, competitor messaging, and customer behavior to continuously improve content quality and relevance.
Requirements
  • A minimum of 2–4 years of experience in a digital agency, D2C brand, or e-commerce business with a proven track record of delivering high-quality content.
  • A strong portfolio showcasing versatility in content formats, ranging from product descriptions and digital ads to social posts and campaign narratives.
  • Excellent command of English, demonstrating impeccable grammar, storytelling ability, and vocabulary.
  • Experience writing for both short-form (headlines, CTAs, social copy) and long-form content (blogs, product pages, newsletters).
  • Familiarity with SEO principles and experience in keyword research and optimization.
  • Strong time management skills and ability to juggle multiple projects in a fast-paced, deadline-driven environment.
Preferred Qualifications
  • Experience writing for wellness, beauty, health, lifestyle, or consumer product categories.
  • Understanding of online customer behavior and how to write copy that converts, especially in a mobile-first e-commerce environment.
  • Basic knowledge of content performance metrics and how to interpret feedback/data for content optimization.

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