E Commerce Marketing Strategist

5 days ago

Delhi, Delhi, India PALMONAS Full time
Job Summary
We are seeking an experienced SEO Expert to join our team at PALMONAS. As a key member of the digital marketing team, you will be responsible for developing and executing comprehensive SEO strategies to enhance our online visibility, increase website traffic, and drive sales. You will work closely with cross-functional teams to optimize e Commerce platforms, product pages, and content to ensure our website ranks highly across major search engines.

About PALMONAS
PALMONAS is a leading demi-fine jewellery brand based in Koregaon Park, Pune. We specialize in designing distinctive and iconic pieces that can be worn every day. With a strong presence in over 200 cities, we collaborate with top retailers worldwide to bring our fashionable designs to customers around the globe. Our company culture values innovation, creativity, and teamwork, making us an ideal workplace for individuals who thrive in a dynamic environment.

Responsibilities
- Develop and execute comprehensive SEO strategies to enhance online visibility, increase website traffic, and drive sales.
- Conduct thorough keyword research to identify trends and opportunities in the retail industry, optimizing product categories, content, and blogs for target keywords to drive qualified traffic.
- Ensure the site's architecture is optimized for SEO, including product descriptions, metadata, header tags, images, internal linking, and URL structure to improve user experience and search engine crawlability.
- Collaborate with content teams to create and optimize engaging content for blog posts, product pages, and landing pages that cater to retail customers and align with search intent.
- Drive link-building initiatives to improve the domain authority of the website through strategic outreach and high-quality backlinks.
- Perform regular technical audits of the website, identifying issues related to site speed, mobile usability, broken links, crawl errors, and other aspects that can affect search engine rankings.
- Use tools such as Google Analytics, Google Search Console, and other SEO tools to track and report on SEO performance, adjusting strategies as necessary to meet KPIs.

Requirements
- Minimum 3-5 years of SEO experience, preferably within the retail or e Commerce industry.
- Strong knowledge of SEO best practices, including on-page and off-page SEO, technical SEO, keyword research, and analytics.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and similar tools.
- Experience with e Commerce platforms (e.g., Shopify, Magento, Woo Commerce) and optimizing product listings for search.
- Understanding of content marketing principles, including copywriting for SEO and UX/UI optimization.
- Ability to analyze data, interpret trends, and translate findings into actionable strategies.

Benefits
- Competitive salary and performance-based incentives.
- Health and wellness benefits.
- Professional development opportunities.
- Collaborative work environment.
- Discounts on products and services.

Why Join Us
PALMONAS offers a unique opportunity to work with a leading demi-fine jewellery brand, driving innovative solutions and pushing boundaries in the retail industry. As a member of our team, you will have the chance to develop your skills, take on new challenges, and contribute to the growth of our business. If you're passionate about SEO, e Commerce, and digital marketing, this role is an excellent fit for you.

About the Team
Our digital marketing team is a dynamic and collaborative group of professionals dedicated to driving online success. We work closely together, sharing knowledge and expertise to deliver exceptional results. As a member of our team, you will be part of a supportive and inclusive environment, where ideas are encouraged and growth is valued.

How to Apply
If you're interested in joining our team, please submit your application, including your resume and a cover letter outlining your qualifications and experience. We look forward to reviewing your application and discussing this exciting opportunity further.

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