E-commerce Product Strategist

5 days ago

Delhi, Delhi, India Aditya Birla Fashion And Retail Ltd. Full time

**Job Description**

  • We are looking for a skilled Digital Conversion Specialist to join our team at Aditya Birla Fashion And Retail Ltd.

About the Role:

  • The successful candidate will be responsible for leading the digital conversion efforts across various product lines and customer segments.

Key Responsibilities:

  • Analyzing website and user data to identify bottlenecks or obstacles in the user experience that could be preventing conversions.
  • Conducting A/B or multivariate tests to compare different versions of web pages, forms, or marketing campaigns to determine which ones perform best.
  • Using tools like heatmaps, user session recordings, and analytics to understand how users interact with the site, where they drop off, and what could be improved.
  • Collaborating with design and UX teams to improve the website's layout, navigation, and overall user experience to make it easier for visitors to convert.
  • Ensuring that landing pages are optimized for clarity, relevance, and compelling calls-to-action (CTAs).
  • Implementing personalized experiences on the site based on user behavior, location, or other factors to increase engagement and conversions.
  • Regularly reporting on the results of optimization efforts, tracking key metrics like conversion rates, bounce rates, average session duration, and more.
  • Working with various teams such as marketing, product, and content to align conversion strategies with broader business objectives.

Requirements:

  • Bachelor's degree in Business, Marketing, Fashion Merchandising, or related field. MBA is a plus.
  • 3-4 years of experience as a Product Manager, preferably in an e-commerce or fashion-related industry, with a strong focus on D2C models.
  • Strong understanding of e-commerce platforms, digital marketing strategies, and online customer behavior.

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