Senior Consumer Insights Lead

3 days ago

Davangere, Karnataka, India beBeeDatainsights Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Role Overview:

We are seeking a seasoned leader to drive data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities:

  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.

Required Skills and Qualifications:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.

Benefits:

This is an exceptional opportunity to join our team and contribute to the growth and success of our organization. If you have a passion for data-driven insights and a proven track record of delivering results, we encourage you to apply.

Others:

Please note that we do not discriminate based on age, gender, race, or any other characteristic. We strive to create a diverse and inclusive work environment where everyone can thrive.

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