Strategic Consumer Researcher

9 hours ago


Davangere, Karnataka, India beBeeInsights Full time ₹ 13,83,040 - ₹ 24,45,315
Consumer Insights Manager

Our organization seeks a highly skilled Consumer Insights Professional to lead the insights function. This role will play a pivotal part in shaping strategies, strengthening brand positioning, and uncovering new market opportunities.

Key Responsibilities:
  • Develop consumer strategy and conduct research to inform product and service design, as well as inspire impactful brand communication.
  • Design and execute qualitative and quantitative studies, including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapse across touch points.

Preferred Candidate Profile:

Required Skills & Qualifications:
  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems.
  • Having a fair bit of understanding of quantitative research techniques will be a definite plus.
  • Proven ability to convert insights into actionable business strategies.
  • Excellent storytelling and synthesis skills to influence senior leadership.

Education:

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.



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