Lead Growth Strategist

1 day ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Job Description

About this role
Trendlyne is looking for a seasoned marketing professional to lead our growth strategy. With a proven track record in B2C marketing, you will be responsible for driving user acquisition, retention, and reactivation.

  • Develop and execute innovative campaigns to build awareness of our products and drive engagement beyond initial visit or app install.
  • Own the marketing process from strategy to execution, managing all marketing channels, including paid ads, marketing partnerships, organic efforts, social media, and content marketing.
  • Coordinate with the product and content teams for marketing campaigns that leverage our strengths.
Key Responsibilities:
  • Foster sustainable growth by building awareness of Trendlyne's products and driving engagement.
  • Owning the marketing process from strategy to execution, drive user acquisition, retention and reactivation.
  • Manage all marketing channels and coordinate with cross-functional teams.
Must Have Qualifications:
  • An MBA from a reputable institute.
  • 5-7 years of work experience in growth marketing for products, customer life cycle management.
  • Established past experience with data-driven campaigns, A/B testing, tracking, and presenting success metrics.
  • Track record of increasing users, engagement, and revenue.
  • Proven experience collaborating with different teams, building consensus, and leading projects to completion.
  • A head-turner when it comes to communication skills, with exceptional English communication skills.
Benefits

We offer a great place to work where you can make a difference. Full-time employees get paid leave, parental leave, medical insurance, and employee stock options. We invest in your learning and check in with you to help you meet your career goals. Regular hours, no weekends

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