Fashion Planning Strategist

6 days ago


Rajkot, Gujarat, India beBeeMerchandiser Full time ₹ 18,00,000 - ₹ 25,00,000

About Myntra

Myntra is a leading fashion and lifestyle platform where technology meets creativity.

We are pioneers in fashion e-commerce, disrupting the ordinary by believing in innovation to lead and empowering each one of us to pave our own way.

We create magic by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India while staying true to what we believe in.

We take bold bets and change the fashion landscape of India.

From humble beginnings as a customization company to being technology and fashion pioneers today, Myntra is going places.

About the Role:

The Lead Associate plays a pivotal role in driving strategic planning initiatives and ensuring operational efficiency across the organization.

This position requires a strong foundation in merchandising, inventory management, and data-driven decision-making.

You will develop and execute planning strategies that align with business goals, optimize inventory flow, and enhance category performance.

Key Responsibilities:

  • Inventory & OTB Management
    • Monitor inventory health and plan inward movement based on GMV, DOH, and STR targets
    • Ensure optimal stock levels to support sales and profitability goals
  • Assortment & Selection Planning
    • Create season-level buy plans and assortment strategies using historical performance and revenue targets
    • Ensure comprehensive category representation across product lines
  • Performance Analysis & Optimization
    • Review style-level metrics including ROS, Sell-through, RPI, and RGM
    • Identify underperforming styles and implement corrective actions
  • Category Expansion & Product Gaps
    • Analyze assortment gaps and recommend brand or category additions to strengthen offerings
  • Pricing & Discount Strategy
    • Collaborate with category teams to secure timely pricing controls (SOR/OR)
    • Drive discounting strategies aligned with profitability and planned STR/GM/RGM
  • Merchandising Operations
    • Oversee inbound planning, cataloguing, and discount monitoring
    • Ensure smooth execution of merchandising workflows with operational excellence
  • Process Improvement
    • Apply a problem-solving mindset to planning challenges
    • Lead and implement process enhancement initiatives to improve efficiency and accuracy

Qualifications & Skills:

  • Education - Graduate from NIFT or a reputed institution
  • Experience - 6–7 years (Graduate) or 4–5 years (Postgraduate) in buying/planning/merchandising
  • Domain Knowledge - Strong understanding of planning and inventory management (E-commerce experience preferred)
  • Technical Skills - Advanced MS Excel: familiarity with SQL is a plus
  • Mindset - Customer-centric, analytical, and creative problem solver
  • Collaboration - Strong team player with excellent interpersonal and negotiation skills
  • Multitasking - Ability to manage multiple priorities and meet deadlines
  • Initiative - Willingness to learn, innovate, and take ownership


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