
Fashion Planning Strategist
6 days ago
About Myntra
Myntra is a leading fashion and lifestyle platform where technology meets creativity.
We are pioneers in fashion e-commerce, disrupting the ordinary by believing in innovation to lead and empowering each one of us to pave our own way.
We create magic by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India while staying true to what we believe in.
We take bold bets and change the fashion landscape of India.
From humble beginnings as a customization company to being technology and fashion pioneers today, Myntra is going places.
About the Role:
The Lead Associate plays a pivotal role in driving strategic planning initiatives and ensuring operational efficiency across the organization.
This position requires a strong foundation in merchandising, inventory management, and data-driven decision-making.
You will develop and execute planning strategies that align with business goals, optimize inventory flow, and enhance category performance.
Key Responsibilities:
- Inventory & OTB Management
- Monitor inventory health and plan inward movement based on GMV, DOH, and STR targets
- Ensure optimal stock levels to support sales and profitability goals
- Assortment & Selection Planning
- Create season-level buy plans and assortment strategies using historical performance and revenue targets
- Ensure comprehensive category representation across product lines
- Performance Analysis & Optimization
- Review style-level metrics including ROS, Sell-through, RPI, and RGM
- Identify underperforming styles and implement corrective actions
- Category Expansion & Product Gaps
- Analyze assortment gaps and recommend brand or category additions to strengthen offerings
- Pricing & Discount Strategy
- Collaborate with category teams to secure timely pricing controls (SOR/OR)
- Drive discounting strategies aligned with profitability and planned STR/GM/RGM
- Merchandising Operations
- Oversee inbound planning, cataloguing, and discount monitoring
- Ensure smooth execution of merchandising workflows with operational excellence
- Process Improvement
- Apply a problem-solving mindset to planning challenges
- Lead and implement process enhancement initiatives to improve efficiency and accuracy
Qualifications & Skills:
- Education - Graduate from NIFT or a reputed institution
- Experience - 6–7 years (Graduate) or 4–5 years (Postgraduate) in buying/planning/merchandising
- Domain Knowledge - Strong understanding of planning and inventory management (E-commerce experience preferred)
- Technical Skills - Advanced MS Excel: familiarity with SQL is a plus
- Mindset - Customer-centric, analytical, and creative problem solver
- Collaboration - Strong team player with excellent interpersonal and negotiation skills
- Multitasking - Ability to manage multiple priorities and meet deadlines
- Initiative - Willingness to learn, innovate, and take ownership
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