
Director of Growth Marketing
9 hours ago
A results-driven marketing leader to drive awareness, trust and action.
About UsWe are an online education institution offering affordable and accessible AI education.
We reimagine the concept of an AI-first institution, backed by top-tier advisors, partnerships, a global curriculum, and real job pipelines.
Key Responsibilities:- Develop and execute full-funnel campaigns to build awareness and action.
- Shape our brand perception across various platforms.
- Transform value propositions into engaging content that converts.
- Run A/B tests to optimize ROI across email flows, social hooks, and lead capture forms.
- Build pipelines for student and partner acquisition.
- Amplify our presence through storytelling and strategic partnerships.
- At least 6 years of experience in growth marketing, B2C/B2B2C funnels, or early-stage brand building.
- Ability to think in terms of experiments, not campaigns.
- Experience in writing copy, designing creatives, or testing lead magnets.
- Knowledge of college audiences, student mindsets, or working professionals.
- Obsession with conversion metrics, not just reach.
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