Digital Marketing Strategist for Student Acquisition

2 weeks ago


Mohali, Punjab, India GURU KASHI UNIVERSITY Naac A++ Full time

GURU KASHI UNIVERSITY Naac A++ is committed to academic excellence and empowering students through quality education. We are seeking a highly skilled Digital Marketing Strategist to join our team and drive student acquisition through innovative marketing strategies.

Job Overview

We are looking for a talented Digital Marketing Strategist to lead our digital advertising efforts, focusing on driving student enrollment rates. The ideal candidate will have deep expertise in performance marketing, a proven track record of delivering ad-driven results, and a passion for the education sector.

Key Responsibilities
  • Design, launch, and optimize paid marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and others to maximize student enrollments.
  • Analyze campaign performance using key performance indicators such as cost-per-lead (CPL), conversion rates, and return on ad spend (ROAS), ensuring continuous improvement.
  • Develop targeted strategies to reach prospective students and parents, tailoring messaging to highlight GURU KASHI UNIVERSITY Naac A++'s unique offerings.
  • Collaborate with the admissions and creative teams to align campaigns with enrollment goals and branding.
  • Leverage data analytics to identify high-performing audience segments and refine targeting.
  • Stay updated on industry trends and emerging platforms to keep our marketing efforts cutting-edge.
Qualifications
  • Minimum 3-5 years of experience in performance marketing with a demonstrable ability to deliver measurable, ad-driven results.
  • Preferred: Strong experience in the education field, specifically in driving enrollment rates through performance marketing campaigns.
  • Exceptional knowledge of digital advertising platforms (Google Ads, Meta Ads Manager, etc.) and analytics tools (Google Analytics, etc.).
  • Proven success in managing budgets and achieving ambitious growth targets.
  • Analytical mindset with a focus on data-driven decision-making.
  • Excellent communication skills and ability to work in a fast-paced environment.
  • Bachelor's degree in Marketing, Business, or a related field (advanced degrees a plus).
Why Join Us?

Be part of a mission-driven institution shaping the future of education. Work in a collaborative, growth-oriented team at our modern Mohali corporate office. Enjoy a competitive salary and benefits package.



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