Digital Marketing Strategist

1 week ago


Mohali, Punjab, India Basta Group Full time

We are seeking a skilled Digital Marketing Strategist to join our team at Basta Group. As an Online Gaming Marketing Lead, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility and user acquisition.

About Us:

Basta Group is a fast-growing online gaming platform catering to European markets. Our goal is to provide a seamless and engaging experience for our users through innovative gaming products.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to enhance brand visibility and user acquisition.
  • Manage performance marketing campaigns across various channels, including social media, affiliates, SEO, PPC, and email marketing.
  • Oversee promotions, loyalty programs, and retention campaigns to maximize customer lifetime value.
  • Collaborate with design and content teams to create engaging marketing materials and campaigns.
  • Analyze market trends, customer behavior, and competitor strategies to refine marketing efforts.
  • Manage relationships with affiliate partners and negotiate deals to drive traffic and conversions.
  • Optimize marketing budgets for maximum ROI and track campaign performance using data-driven insights.
  • Ensure compliance with industry regulations and responsible gaming standards in all marketing activities.

Requirements:

  • Proven experience in online gaming, iGaming, or digital entertainment industry marketing.
  • Strong understanding of digital marketing channels, including PPC, SEO, social media, and affiliate marketing.
  • Experience in CRM, customer segmentation, and retention marketing strategies.
  • Ability to analyze data, generate insights, and optimize campaigns for performance.
  • Knowledge of European online gaming regulations and responsible gaming practices is a plus.
  • Excellent communication, negotiation, and project management skills.

What We Offer:

  • Competitive salary and performance-based incentives.
  • Opportunity to work with a fast-growing and innovative gaming brand.
  • Flexible work environment (Remote/Hybrid options available).
  • Career growth opportunities and professional development programs.


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