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Google Ads Strategist

1 month ago

Mohali, Punjab, India Web Cue Full time

Role Description

We are looking for a Google Ads Strategist (On site) with hands-on experience managing Google Ads campaigns for e-commerce clients. As a Google Ads Strategist, you will be responsible for driving paid media campaigns, optimizing digital marketing efforts, and delivering measurable results for our e-commerce clients.

Key Responsibilities:

  • Manage and optimize Google Ads campaigns across various platforms, including Google Search, Shopping, Performance Max (PMax), and YouTube, specifically for e-commerce.
  • Set up and manage Google Merchant Center accounts and feed management to ensure product ads are effectively displayed.
  • Implement and configure conversion tracking using Google Tag Manager (GTM) to accurately measure campaign performance.
  • Analyze Google Analytics reports to provide insights, track KPIs, and make data-driven decisions for campaign optimization.
  • Continuously optimize campaigns to achieve clients' e-commerce goals, including increasing ROI, sales, and overall digital performance.

Requirements:

  • Proven experience with Google Ads (Search, Shopping, PMax, and YouTube campaigns) for e-commerce.
  • Solid understanding and hands-on experience with Google Merchant Center and product feed management.
  • Proficient in setting up conversion tracking with Google Tag Manager (GTM).
  • Strong knowledge of Google Analytics for reporting and performance analysis.
  • Must have recent and relevant experience managing e-commerce clients; if you do not have experience in this area, please do not apply.
  • Ability to work independently and manage multiple campaigns and clients effectively.