Brand Development Manager for Foods

5 days ago


Thrissur, Kerala, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,60,000

Job Title: Brand Development Manager for Foods

Transforming food brands requires a strategic approach to brand strategy, positioning, and market presence. The successful candidate will lead end-to-end brand initiatives across digital, retail, direct-to-consumer (D2C), and marketplaces.

Key Responsibilities & Accountability:

  • Develop and implement a comprehensive brand strategy, value proposition, and positioning statement.
  • Design and execute integrated marketing campaigns, leveraging ATL, BTL, digital, influencer, PR, and OOH channels.
  • Manage consumer and market research, track brand health, and generate actionable insights.
  • Collaborate with performance marketing teams/agencies to ensure effective brand messaging.
  • Plan and execute below-the-line (BTL) activations, in-store visibility, and sales enablement tools.
  • Establish and maintain a strong brand presence on D2C platforms and e-commerce/quick commerce marketplaces.

Functional Competencies:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management

Job Specification:

  • Experience: 4-5 years in brand management/marketing, preferably in foods, personal care, or home care categories.
  • Education: Graduate/MBA in marketing, brand management, or related field.


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