
Brand Development Manager for Foods
5 days ago
Job Title: Brand Development Manager for Foods
Transforming food brands requires a strategic approach to brand strategy, positioning, and market presence. The successful candidate will lead end-to-end brand initiatives across digital, retail, direct-to-consumer (D2C), and marketplaces.
Key Responsibilities & Accountability:
- Develop and implement a comprehensive brand strategy, value proposition, and positioning statement.
- Design and execute integrated marketing campaigns, leveraging ATL, BTL, digital, influencer, PR, and OOH channels.
- Manage consumer and market research, track brand health, and generate actionable insights.
- Collaborate with performance marketing teams/agencies to ensure effective brand messaging.
- Plan and execute below-the-line (BTL) activations, in-store visibility, and sales enablement tools.
- Establish and maintain a strong brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
Functional Competencies:
- Brand Strategy & Positioning
- Integrated Marketing Execution
- Consumer Insights & Analytics
- E-commerce & D2C Management
Job Specification:
- Experience: 4-5 years in brand management/marketing, preferably in foods, personal care, or home care categories.
- Education: Graduate/MBA in marketing, brand management, or related field.
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