Digital Marketing Influencer Strategist

3 days ago

Mumbai, Maharashtra, India beBeeInfluencer Full time ₹ 75,00,000 - ₹ 1,50,00,000
Strategic Influencer Marketing Professional

We're seeking a seasoned marketing strategist, a hybrid role for someone who excels in both creative and campaign execution. You'll lead end-to-end influencer-led campaigns from sourcing creators to co-ideating content.

Key Responsibilities:
  • Campaign Development & Execution: Identify and scout creators aligned with client goals; manage execution of influencer campaigns including outreach, negotiations, contracting, briefing, coordination, and timeline management.
  • Creative Strategy & Ideation: Develop and conceptualize influencer-led content campaigns; co-create content ideas ensuring alignment with brand objectives while allowing creator authenticity.
  • Trend Intelligence & Content Culture: Stay immersed in social media platforms and creator culture, spot emerging trends, and leverage up-and-coming creators.
  • Performance Analysis & Optimization: Track campaign performance and content engagement; provide input on what's working and what can be improved creatively and strategically.
Qualifications:
  • 3–5 years of experience in influencer marketing or branded content.
  • Experience working in an agency environment or with creator partnerships.
  • Strong creative instincts with experience writing content concepts and scripts.
  • Deep understanding of the influencer landscape and platform-native storytelling.
  • Excellent taste in content and strong pop culture awareness.
  • Proactive and organized with ability to manage multiple campaigns simultaneously.
  • Confident in working directly with both creators and clients.

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