Digital Marketing Strategist

1 day ago

Mumbai, Maharashtra, India beBeeCareer Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title:
Digital Marketing Strategist - Enterprise

The role of a Digital Marketing Strategist - Enterprise at our company is to develop and execute a robust social media strategy for the enterprise business. The incumbent will be responsible for managing the annual/quarterly social content calendar aligned to campaigns, launches, events, and business priorities.

We are seeking an experienced digital marketing professional with a proven track record in developing and executing successful social media strategies. The ideal candidate will have expertise in social media management, analytics, paid social, and app analytics. They should also have prior experience in executing influencer campaigns in B2B and lead gen competency from both organic and paid campaigns.

Key Responsibilities include:

  • Develop and execute a robust social media strategy for the enterprise business
  • Manage the annual/quarterly social content calendar aligned to campaigns, launches, events, and business priorities
  • Ensure consistent brand voice and messaging across all digital channels
  • Drive organic and paid campaigns across LinkedIn, Meta, Twitter/X, YouTube, and other relevant platforms
  • Collaborate with brand, product, and other teams to develop engaging, B2B-focused content
  • Monitor engagement and ensure timely response to queries and conversations for ORM management
  • Social listening across platforms
  • Social media collaboration for marquee events and other customer engagement events across clusters

Required Skills and Qualifications include:

  • 8-10 years of experience in Social Media Marketing. B2B preferred
  • Expertise in social media management, analytics, paid social, and app analytics
  • Prior experience in executing influencer campaigns in B2B
  • Lead Gen competency from both organic and paid campaigns
  • MBA in Marketing
  • Certifications in digital and social media marketing
  • Industry: IT-ITES, ecommerce, telecom
  • Knowledge of MarTech stack integration with social and analytics
  • Knowledge of reporting and tracking social analytics, including social listening
  • Exposure to tools like Sprinklr, Hubspot, GA, Adobe Analytics, and paid features of LinkedIn etc

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