Email Marketing Specialist

15 hours ago

Tiruchi, Tamil Nadu, India beBeeEmailMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Overview

This position is responsible for building and executing high-performing email campaigns to engage our growing community. The successful candidate will have experience in website management, SEO optimization, and Google Workspace administration.

Key Responsibilities
  • Website Management:
    • Manage three websites - update content, publish blogs, events, and multimedia, and introduce new features as needed.
    • Handle web hosting and domain management for existing and new projects.
    • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking.
    • Ensure websites remain fast, user-friendly, and aligned with brand guidelines.
  • Email Campaign Management:
    • Design, build, and execute campaigns via Mailchimp or similar platforms.
    • Set up automated journeys and sequences (e.g., onboarding series, re-engagement flows).
    • Draft and edit subject lines, preview text, and body copy in collaboration with content leads.
    • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.
  • Audience Segmentation & Analytics:
    • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
    • Maintain clean, updated supporter databases.
    • Track and report campaign performance using platform dashboards and UTM parameters.
  • Deliverability & Technical Setup:
    • Ensure compliance with email regulations.
    • Optimize deliverability through authentication protocols and list hygiene.
  • Strategy & Collaboration:
    • Align email strategies with broader campaign objectives.
    • Support integration of email into multi-channel campaigns.
    Required Qualifications
    • Up to 2 years of relevant experience in email marketing or CRM communications.
    • Demonstrated experience in website management, SEO optimization, and Google Workspace administration.
    • Proficiency with Mailchimp or similar tools.
    • Strong grasp of segmentation, automation, analytics, and deliverability best practices.

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