Digital Marketing Manager

5 days ago

Ghaziabad, Uttar Pradesh, India beBeeDigital Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Digital Marketing Manager - Programmatic Buying

We are seeking a highly skilled and experienced Digital Marketing Manager to lead our Programmatic Buying efforts. As a key member of our team, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.

  • You will work closely with our internal teams to build digital marketing roadmaps and proposals involving Google DV360, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage app campaigns on Google DV360, optimizing for reach, install, and conversion while linking App Analytics platform to DV360.
  • Create different ad tags and floodlight tags in Google CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms to import/export audiences and conversions.
  • Collaborate with internal teams to implement tracking mechanisms and perform client account management responsibilities associated with display, TrueView/video, and search campaigns.
  • Monitor accounts daily and monthly for budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies.
  • Support the creative design team with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  • Communicate with clients/PoCs to keep campaign achievements in sync with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after.

Key Responsibilities:

  1. Develop and execute digital marketing strategies that drive business growth and revenue.
  2. Manage app campaigns on Google DV360 and optimize for reach, install, and conversion.
  3. Create ad tags and floodlight tags in Google CM/DV360 for tracking campaign conversions.
  4. Collaborate with internal teams to implement tracking mechanisms and perform client account management responsibilities.

Requirements:

  • Programmatic buying experience (Intermediate).
  • Experience working on Google DV360.
  • DV360 Certified.

Preferred Skills:

  • Google Campaign Manager (Intermediate).
  • Marketing.

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