
Digital Marketing Strategist
5 days ago
Sr. Performance Marketing Executive
">Job Description:As a Sr. Performance Marketing Executive, you will be responsible for developing and executing paid media strategies to drive business growth.
You will leverage data analytics tools to monitor campaign performance, identify areas for improvement, and make data-driven adjustments to optimize key metrics.
Collaboration with the creative team is essential to develop impactful ad creatives that resonate with the target audience and drive engagement.
Staying up-to-date with the latest trends, updates, and innovations in digital marketing is crucial, adjusting strategies accordingly.
Effective budget management, resource allocation, and regular reporting are also essential skills.
Key qualifications include:
- Proven 2-3 years of experience in managing paid media campaigns on Meta and Google platforms.
- Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
- Proficiency in using analytics and reporting tools, such as Google Analytics and Facebook Ads Manager.
- Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
- Creative mindset with the ability to develop compelling ad copy and visuals.
- Strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Familiarity with other digital advertising platforms and tools is a plus.
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