Brand Marketing Specialist

2 days ago

India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Description

We are seeking a skilled Communications Professional to lead our branding and marketing efforts. The ideal candidate will have experience in B2B SaaS/tech marketing, with a focus on branding, communications, and multi-channel campaigns.

  • This role involves defining and maintaining a consistent brand voice and visual identity, as well as translating complex product and customer success stories into compelling narratives.
  • The successful candidate will build and manage marketing collateral, including decks, one-pagers, case studies, videos, and event materials.

Social Media Presence:

  • The ideal candidate will manage and grow our presence on LinkedIn, planning and executing ads and account-based marketing (ABM) campaigns targeting enterprise accounts.
  • This role also involves promoting thought leadership and customer stories across social platforms.

Events and Showcases:

  • Our ideal candidate will drive brand presence at Salesforce events, SaaS conferences, and partner showcases, owning pre-event communication, on-ground branding, and post-event follow-up campaigns.

Outreach and Campaigns:

  • Leverage HubSpot to run automated outreach and nurture workflows, design and execute cold email campaigns to targeted prospects, and align ABM efforts with sales and partnerships.
  • The successful candidate will track performance of brand, social, and outreach initiatives, providing actionable insights to optimize campaigns and strengthen brand positioning.

Requirements:

  • 5–7 years of experience in B2B SaaS/tech marketing, with a focus on branding, communications, and multi-channel campaigns.
  • Strong storytelling, copywriting, and content creation skills, as well as hands-on experience with LinkedIn Ads, HubSpot, cold email campaigns, and ABM strategies.
  • A data-driven mindset with comfort in tracking and reporting campaign impact, along with creative thinking and attention to detail.
  • A self-starter who thrives in fast-paced startup environments and is comfortable working independently.

About the Role:

  • This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our company.
  • The ideal candidate will be a strong communicator, able to work effectively with cross-functional teams and stakeholders.

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