Leadership Brand Development Specialist

3 hours ago

Solapur, Maharashtra, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 20,00,000
Personal Branding Strategist Role

We are seeking a creative, proactive, and detail-oriented Personal Branding Strategist to manage and amplify the personal brand of business leaders across social and digital platforms.

Key Responsibilities:
  • Develop a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
  • Align content themes with current trends, industry news, company milestones, and leadership values.
  • Research and pitch content ideas in sync with the leader's tone and goals.
  • Write high-quality, engaging content including articles, posts, tweets, thought leadership blogs, short videos, and story captions.
  • Create impactful carousels, infographics, and quotes that resonate with target audiences.
  • Collaborate with graphic/video teams to produce multimedia content.
  • Manage the business leader's social media presence across multiple platforms.
  • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
  • Track content performance metrics and suggest optimizations.
  • Ensure consistent tone, style, and branding across all platforms.
  • GrowCountBusinessLeader's following organically using content hooks and engagement strategies.
  • Engage with other thought leaders and communities to increase visibility.
  • Conduct industry research and competitor benchmarking for better positioning of the business leaders.
  • Identify speaking opportunities and collaborations aligned with business leader branding.
  • Cordinate closely with the business leader's office for approvals and internal alignment.
  • Handle all content and communication with discretion, ensuring brand integrity and privacy.
Required Skills & Qualifications:
  • Bachelor's degree in marketing, Journalism, Communications, or related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools.
  • Knowledge about ORM (Online Reputation Management) tools and their usage
  • Familiarity with analytics tools.
  • Bonus: Experience using AI tools for rapid content production.

Business leaders include – CEOs, founders, directors, or department heads, entrepreneurs, founders, C-Suite etc.

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