Senior Account-Based Marketing Strategist

2 weeks ago

Morādābād, Uttar Pradesh, India beBeeAccountBasedMarketing Full time US$ 1,00,000 - US$ 1,50,000
Account-Based Marketing Strategist

We are seeking a skilled Account-Based Marketing Strategist to join our Growth team. This role is focused on executing go-to-market strategies across our ABM, outreach, and CRM stack, using modern RevOps tools.

About the Role:
  • Develop and implement AI-first automation tools including Clay, SmartLead, Zoho CRM, GetSales.io, Apollo, and other Mar Tech tools to streamline workflows, lead routing, and campaign attribution.
  • Partner with Marketing and Sales to create performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Execute account-based marketing strategies, driving new business and expanding existing revenue in close collaboration with Sales, Customer Experience, and Marketing teams.
  • Coordinate with cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans.
  • Monitor performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
Requirements:
  • 3+ years experience in Account-Based Marketing with a strong background in B2B marketing and/or SaaS industry preferred.
  • Hands-on experience with Clay, Zoho CRM, GetSales.io, Salesforce/Pipedrive, and automation tools like Zapier or Make or comparable technical tools.
  • Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages.
  • An affinity for learning complex, highly technical products and strong analytical thinking skills.
  • Excellent communication and problem-solving skills – ability to identify conversion gaps and optimize based on data signals.
Benefits:
  • A dynamic work environment with opportunities for growth and professional development.
  • The chance to work on cutting-edge projects and collaborate with a talented team.
  • A competitive compensation package with benefits and perks.

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