Content Strategist

16 hours ago

Mangalore, Karnataka, India beBeeContent Full time ₹ 90,00,000 - ₹ 1,20,00,000
Content Strategist

About us

We are reimagining global education access by partnering with top foreign universities and bringing their programs directly to India.

Job Description

We are looking for a sharp, versatile Content Strategist to shape the voice of our brand and the global universities we represent. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you will craft compelling, conversion-oriented content that informs, excites, and drives action.

This role is ideal for someone who can understand diverse audiences—and craft content that resonates. You will work in a fast-paced, iterative environment, collaborating with design, performance marketing, and admissions teams to align messaging with audience needs.

You will be responsible for writing copy across various marketing formats:

  • Google search and display ads
  • Meta and other social media ad captions
  • Brochures, flyers, and student handbooks
  • Website and landing page content
  • Email marketing
  • Video scripts (explainer, testimonial, promotional)
Key Responsibilities

You will adapt tone and messaging to fit each university brand and campaign objective. You will participate in brainstorming sessions and creative reviews, optimizing existing content for clarity, engagement, and conversions. You will also maintain consistency across all touchpoints, while staying responsive to data and feedback.

Requirements

To be successful in this role, you will need:

  • 2–4 years of experience writing marketing content, preferably in edtech, higher education, or a consumer-facing brand
  • A strong portfolio showcasing digital ads, social content, and multi-format campaigns
  • The ability to understand diverse audiences—from high schoolers to working professionals—and craft content that resonates
  • Sharp attention to detail, grammar, and storytelling
  • Comfort working in a fast-paced, iterative environment
What We Offer

We offer a dynamic work environment that fosters creativity and collaboration. You will have the opportunity to work on challenging projects and develop your skills as a Content Strategist.

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